Giving Back

If you would like to donate, 100% of proceeds go to the farmers and associations.

Amaranth has always been a symbol of resilience.

Native to Mesoamerica and cultivated for thousands of years, amaranth was once a nutritional, cultural, and spiritual cornerstone of Aztec life. When Spanish colonizers banned its cultivation in the 16th century in an effort to erase Indigenous traditions, amaranth did not disappear. Instead, it survived quietly in remote mountain regions, protected by the very communities who revered it and refused to let it die.

Standing With Today’s Farmers

Modern amaranth farmers face immense challenges. Fires can wipe out entire harvests. Climate uncertainty, limited resources, and low market demand make amaranth far less lucrative than industrial crops. Yet many farmers continue planting it because it carries culture, history, and identity. Farmers like Alma and Arturo, from Transformación de Alva, embody this commitment. Despite economic hardship and environmental threats, they continue to cultivate and process amaranth using traditional, natural methods to preserve a legacy that spans generations. At Amabar, we believe this dedication deserves support. If we want amaranth’s culture to survive, farmers must be incentivized and empowered to keep planting.

Empowering Women in Oaxaca: Mujeres de Amaranto

In Oaxaca, women are at the heart of amaranth’s revival. The Mujeres de Amaranto Association brings together women producers who transform amaranth into value-added products, creating stable income while honoring ancestral knowledge. One of these women is Margarita, a leader and artisan who turns amaranth seeds into nourishing foods that sustain both families and tradition. Through this work, women gain economic independence, strengthen their communities, and pass cultural knowledge to future generations.

Our Commitment

A portion of our proceeds goes directly toward initiatives that:

Support small-scale amaranth farmers facing environmental and economic hardship
Create jobs and income opportunities for women in Oaxaca
Preserve Indigenous agricultural knowledge and traditions
Strengthen long-term sustainability in amaranth-growing regions

By giving back, we’re investing in more than a crop. We’re supporting the people, culture, and resilience behind amaranth—ensuring it continues to nourish not only the body, but the communities and traditions that have protected it for centuries.

Where Your Purchase/Donation Goes

Every purchase helps sustain the people and traditions behind amaranth. A portion of our proceeds is reinvested directly into the communities that grow and preserve this ancient crop. Donations are 100% given to associations and farmers.
Your support helps fund.

Farmer Support & Crop Resilience

Direct support for small-scale amaranth farmers facing fires, crop loss, and climate challenges
Incentives that make it possible—and worthwhile—for farmers to continue planting amaranth despite lower market profitability

Women-Led Economic Empowerment

Job creation for women through amaranth-based products in Oaxaca
Support for organizations like the Mujeres de Amaranto Association, helping women gain stable income and economic independence

Cultural Preservation & Traditional Practices

Protection of Indigenous farming knowledge passed down for generations
Continued cultivation of amaranth using traditional, natural methods

Community-Based Initiatives

Partnerships with local associations such as Transformación de Alva
Programs that strengthen long-term sustainability in amaranth-growing regions

By choosing Amabar, you’re helping ensure that amaranth remains more than a superfood— it remains a living culture, a livelihood, and a symbol of resilience.